Natural Parent Magazine Feautre
- Jana Koelmel
- Jun 6
- 2 min read
Stoked to share my feature with the Natural Parent Magazine.
Here an exerpt from my interview from this wonderful resource for parents that are looking for a natural and gentle approach to parenting.
Raspberry Photography was born from a deep love of storytelling and a desire to capture the honest, unscripted beauty of family life. Founded by mother, artist, and long-time creative professional Jana Koelmel, Raspberry offers a fresh take on family photography – one that celebrates connection over perfection, playfulness over posing, and real moments over staged ones. With a documentary-style approach and a wholehearted commitment to authenticity, Jana invites families to slow down, be themselves and have their most meaningful memories preserved with care. Here, she talks to The Natural Parent Magazine about the passion behind what she does, how she balances work and family life, the challenges she has overcome, and her hopes and dreams for the future.
The passion: What inspired you to set up your business?
The idea for Raspberry Photography was sparked by my lifelong passion for storytelling. When I became a mother, it shifted my focus. I have studied Fine Art Photography and have worked as a photographer, videographer and producer. Before kids, I never considered pursuing family photography, even though I’ve always loved taking portraits – perhaps because the work I saw out there didn’t resonate with me, and I wasn’t sure I could deliver what people wanted.
I started Raspberry out of a longing for true, honest and above all, highly individual documentary-style family photos – photos that reflect the connection people feel in the moment, and that focus on the small things in life that can often escape us, when we are too busy living. At the same time, I wanted to create something playful and enjoyable. The name Raspberry and the tongue-in-cheek personality test for parents are a testament to that. My goal is to take the stress out of having your memories recorded and to welcome families who may have felt put off by the idea of professional photos. Thankfully, I have started seeing a shift towards more candid, unposed family photography, and I am proud to be part of that new trend.

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